Key Case

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Aarkstore Enterprise 20 Key Case Studies in Functional & Health Enhancing Beverages

20 Key Case Studies in Functional & Health Enhancing Beverages

Using 20 Case Studies of brands addressing a range of benefits – energy, joint health, sports beverages, protein boosting, digestive health, weight management and heart health – this report looks at what makes some functional and health-enhancing brands succeed and what makes others fail.

Each Case Study gives our usual independent and opinionated analysis, based on interviews with executives at all of the companies concerned, as well as independent beverage industry experts.

Each Case Study addresses packaging – and in particular packaging innovation – choice of ingredients, nutrition profiles, marketing communications strategy, pricing strategies (and why some brands are able to earn premium prices), which consumers buy them and why, all supported with supermarket sales data.

The strategies that successful beverage brands use are summarized in a concise 9-page introduction.

The many strategy issues this report addresses include:

•What ingredients and benefits resonate with consumers in beverages and why

•What the risks and rewards are for innovating in beverage formats and in packaging

•The growing use of beverages as a snack replacements and how this is contributing to a blurring of category boundaries and an increasing hybridization of beverage types, so that the lines between product types and benefits become fuzzy and unclear to consumers.

•The key trend of delivering benefits that are “as natural as possible”, a message now beginning to be used by beverages beyond the superfruit area. One example is coconut water (Case Study 10), a product type that has proved successful in Brazil and the US.

For any company, large or small, aiming to create a successful proposition in functional or health-enhancing beverages and better-manage the risks of new product development and innovation, this report provides practical insights and examples.

Trends and Strategies in Healthy Snacking - 15 key case studies

10 Key Trends in Food, Nutrition and Health 2011

Opportunities For Healthy Food And Drink Brands In The Us Vending Channel

Protein power - new foods, new markets - Strategies and case studies

Apps and social media strategies in healthy foods and beverages - Key lessons and case studies

Ten Key Trends in Food, Health & Nutrition 2011

Smart Start-up Strategy in healthy food and beverages

Fiber For Digestive Health Opportunities, Strategies And Case Studies

Strategies in Enhanced Water-Analysis and case studies from the US

Pom Wonderful: how innovation in science, packaging and branding can create a new superfruit category

Beauty foods and beverages: 7 strategy lessons

Innocent Drinks: Seven Strategy Lessons From The Setbacks Of Europe’s Biggest Smoothie Maker

Coconut water: innovation and natural health benefits drive a new category

20 Key Case Studies in Functional & Health Enhancing Beverages

For More Related Reports Please follow the link :

http://www.aarkstore.com/reports/20-Key-Case-Studies-in-Functional-amp-Health-Enhancing-Beverages-155983.html

From: Aarkstore Enterprise

Contact: Marketing Team

Mob.No.918149852585/919272852585

Email: enquiry@aarkstore.com

URL: http://www.aarkstore.com/

http://in.linkedin.com/in/aarkstore

http://www.facebook.com/aarkstore

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